Unity is now supporting additional formats to meet game developer needs.It’s the first SDK they have released that goes beyond just ads - with Personalized Placements, Unity ties together your ads and in-app purchases into a single auction, serving the format that is most relevant to each individual user based on LTV. The Unity SDK release is significant for two reasons: During the personalized placements closed beta, Unity observed an average 15% increase in revenues across the board for beta participants. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving the format that is most relevant to each individual user based on their individual player behavior. Personalized placements are particularly noteworthy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads. Unity has just launched the latest version of their Ads SDK, and it’s a doozy.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |